Gone are the days of picketing outside of establishments every time a wrong doing occurs. Why picket outside when writing a tweet gets more responses. Online activism has skyrocketed over the last few years and has become a way for millennials to get their voices heard over important social justice issues.
For this weeks post about online activism I would like to stick with the topic of the Oscars So White hashtag. This hashtag became popular this year when the nominations for the Academy Awards were released. The Oscars so White hashtag has allowed people to become online activists regarding this touchy subject.
As I discussed in last weeks post, #OscarsSoWhite became a big deal after people on Twitter started to use it to backlash the Academy Awards for their lack of diversity in nominations. Many A-list celebrities decided to boycott the event and even posted Youtube videos explaining why.
Online activism has become an important aspect of different social justice and multicultural issues because of the shear reach potential that it has. Twitter hashtags have the opportunity to go viral and reach millions of people, which is a great way to get the word out about the issues.
#OscarsSoWhite is a great example of online activism about a social justice issue. Because of the outcry on social media with this hashtag, the Academy did some serious back stepping. They hired Chris Rock to be the host and release multiple statements regarding the lack of diversity in the nominations,
This is an example of how online activism can work and make a real difference in society. This is important to know, because it allows "normal", everyday people to make a difference by just posting on social media. It is important to know that we can make our voices be heard about issues that matter to us.
VIP Celebrity Branding
Sunday, May 1, 2016
Sunday, April 24, 2016
#OscarsSoWhite
The hashtag Oscars So White hit the big time this January after the release of the Oscar nominations. While there are great actors, directors, and movies on the list, many people wondered where the diversity in the nominations was. Idris Elba, Michael B. Jordan, Will Smith and countless others made amazing strides in movie making this past year and were missing from the Oscars list of nominations.
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After the nominations were released there was an outcry on social media and thus #OscarsSoWhite was born. It was not long after the hashtag was born that many actors decided to boycott the Oscars in order to demand more diversity in the nominations, some of these actors included Jada Pinket-Smith and her husband Will Smith.
I think the board over at the Academy knew the issue they had on their hand and did their best to rectify the it by having Chris Rock host the show. Rock dropped a lot of "jokes" about the whiteness of not only the Oscars but also Hollywood.
The issue that the lack of diversity in the Oscars bring up are abundant, but most importantly may be the seemingly lack of acceptance of diverse people in Hollywood. This is an important issue to discuss because the things people see in media can reflect on the way they perceive in 'real life'.
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After the nominations were released there was an outcry on social media and thus #OscarsSoWhite was born. It was not long after the hashtag was born that many actors decided to boycott the Oscars in order to demand more diversity in the nominations, some of these actors included Jada Pinket-Smith and her husband Will Smith.
I think the board over at the Academy knew the issue they had on their hand and did their best to rectify the it by having Chris Rock host the show. Rock dropped a lot of "jokes" about the whiteness of not only the Oscars but also Hollywood.
Monday, April 18, 2016
Up! and Media Marketing
Up! was nominated for best picture for the 82nd Academy Awards, while winning two awards for Best Animated Feature and Best Score. The film features 78-year-old Carl Fredricksen, a recent widow and his adventure with a young wilderness explorer, Russell. The film follows these two unlikely friends on Carl's life long dream of visiting South America. Of course the movie wouldn't be a Pixar movie if there weren't tears or laughs and this movie definitely delivered on both.
The movie does a fantastic job of tackling different issues such as life after loss, and finding unlikely friends, however it doesn't do justice in the Multiculturalism area.
Russell, the young wilderness explorer is of an Asian decent, however there is no time in the movie given to Russell's back story and culture. The reason this is important to discuss is because Russell is the first Asian-American to star in a Pixar film. This would have been a great opportunity for Pixar to get some great media marketing for different cultures and backgrounds.
Assimilation is a big issue that is represented in this movie, assimilation is when a persons language and culture come to resemble those of another culture.
Pixar portrayed Russell as an Asian-American that had completely assimilated into American culture and didn't bring anything from his Asian culture, the movie also never specified what Asian decent Russell was from, which can change a lot about the culture and background that he had.
The reason this is important to discuss is because movies like Up! can make such an impact on society and the way people view different cultures. By only touching the surface of Russell's characterization, Pixar missed a big opportunity to make an impact on the Asian-American population and the world by showing different characters an backgrounds in their movie.
The movie does a fantastic job of tackling different issues such as life after loss, and finding unlikely friends, however it doesn't do justice in the Multiculturalism area.
Russell, the young wilderness explorer is of an Asian decent, however there is no time in the movie given to Russell's back story and culture. The reason this is important to discuss is because Russell is the first Asian-American to star in a Pixar film. This would have been a great opportunity for Pixar to get some great media marketing for different cultures and backgrounds.
Assimilation is a big issue that is represented in this movie, assimilation is when a persons language and culture come to resemble those of another culture.
Pixar portrayed Russell as an Asian-American that had completely assimilated into American culture and didn't bring anything from his Asian culture, the movie also never specified what Asian decent Russell was from, which can change a lot about the culture and background that he had.
The reason this is important to discuss is because movies like Up! can make such an impact on society and the way people view different cultures. By only touching the surface of Russell's characterization, Pixar missed a big opportunity to make an impact on the Asian-American population and the world by showing different characters an backgrounds in their movie.
Sunday, April 10, 2016
Juno and Satire
The 2007 Academy Award Nominated movie Juno, was a big hit in the box office and will probably join Mean Girls as a cult classic from my generation. The movie follows a 16-year-old high school student, Juno, played by Ellen Page, as she finds out she is pregnant and starts to navigate the issues of teen pregnancy.
The movie shows two different types of satire, Parody and Reversal pretty heavily, while Incongruity can be seen in areas. Before we dive into the examples of this in the movie and the implications it can have, lets first define what parody, reversal, and incongruity satire are.
Parody is the act of imitating the techniques and style of some person, place, or thing. While reversal means to present the opposite of the normal order. Incongruity means to resent things that are out of place or are absurd in relation to their surroundings.
Juno shows signs of parody in that it shows the insights of teen pregnancy in a funny way. While Juno also has some intense and heartfelt moments, the premise of the movie is to take a comedic approach to teen pregnancy and the issues that come with it. One of the best scenes that I believe portrays the parody of this movie is the scene where Juno first finds out she is pregnant in the gas station.
When the gas station clerk says "that is one doodle that can't be undid", he is making light of the fact that she is pregnant and also using satire because she really is just a kid, and etch a sketches are a common children's toy.
Another type of satire that is seen throughout the movie is that of reversal. This can be seen with the relationship between Juno and Paulie Bleeker. Paulie gets Juno pregnant after one night together, and is not until after Juno is very pregnant that she tells Paulie that she does indeed love him. At the end of the movie once Juno has given her baby up for adoption, her and Paulie start dating. This is the reverse of how we would expect things to happen in 'real life'. Where we would expect that dating and love will come before a baby.
Juno also shows areas of incongruity within it's satire, especially with Mark and Vanessa Loring. The Lorings are the couple hoping to adopt Juno's baby. Within the world that Juno lives in, the Lorings seem out of place and almost too perfect to be in her world. Although in the end the Lorings get divorced and we realize they are not so perfect, they are portrayed as the light in Juno's somewhat meek life.
The implications of the satire in this movie is that it allows people to see the real issues of teen pregnancy without necessarily feeling sad and distraught. It also allows women going through this that there are options for them, adoption and abortion are options available to them, and their life isn't over because they got pregnant at a young age. This has the potential to save a lot of young women severe heartache. It also serves to show people that their schemas about young women that get pregnant aren't all true. This movie does a lot to play light on the stereotypes and schemas that people hold for teenage pregnancy. This allows people to look into those stereotypes and schemas they hold and determine if they are really true. in a space that also allows comic relief for a serious subject.
The movie shows two different types of satire, Parody and Reversal pretty heavily, while Incongruity can be seen in areas. Before we dive into the examples of this in the movie and the implications it can have, lets first define what parody, reversal, and incongruity satire are.
Parody is the act of imitating the techniques and style of some person, place, or thing. While reversal means to present the opposite of the normal order. Incongruity means to resent things that are out of place or are absurd in relation to their surroundings.
Juno shows signs of parody in that it shows the insights of teen pregnancy in a funny way. While Juno also has some intense and heartfelt moments, the premise of the movie is to take a comedic approach to teen pregnancy and the issues that come with it. One of the best scenes that I believe portrays the parody of this movie is the scene where Juno first finds out she is pregnant in the gas station.
Another type of satire that is seen throughout the movie is that of reversal. This can be seen with the relationship between Juno and Paulie Bleeker. Paulie gets Juno pregnant after one night together, and is not until after Juno is very pregnant that she tells Paulie that she does indeed love him. At the end of the movie once Juno has given her baby up for adoption, her and Paulie start dating. This is the reverse of how we would expect things to happen in 'real life'. Where we would expect that dating and love will come before a baby.
Juno also shows areas of incongruity within it's satire, especially with Mark and Vanessa Loring. The Lorings are the couple hoping to adopt Juno's baby. Within the world that Juno lives in, the Lorings seem out of place and almost too perfect to be in her world. Although in the end the Lorings get divorced and we realize they are not so perfect, they are portrayed as the light in Juno's somewhat meek life.
The implications of the satire in this movie is that it allows people to see the real issues of teen pregnancy without necessarily feeling sad and distraught. It also allows women going through this that there are options for them, adoption and abortion are options available to them, and their life isn't over because they got pregnant at a young age. This has the potential to save a lot of young women severe heartache. It also serves to show people that their schemas about young women that get pregnant aren't all true. This movie does a lot to play light on the stereotypes and schemas that people hold for teenage pregnancy. This allows people to look into those stereotypes and schemas they hold and determine if they are really true. in a space that also allows comic relief for a serious subject.
Sunday, April 3, 2016
Cinderella and Gender
This week I would like to revisit the 2015 Oscar nominated (for costume design) movie, Cinderella. Cinderella is "a tale as old as times" and I am sure almost everyone has heard of the story, but lets recap. Cinderella is an orphaned girl forced to do the bidding of her step-mother and step-sisters. One night she goes to the Prince's ball and falls in love with the Prince, while leaving the ball she looses one of her glass slippers. The prince then goes on a scavenger hunt trying to find the women to whom the shoe belongs too.
The prince displays behaviors that are close to stalking. Stalking is a pattern of repeated and unwanted attention, harassment, contact, or any other course of conduct directed at a specific person.
While we aren't sure that Cinderella is unwanting of this attention and search, we can see that in many cases of the world, this is how the prince's behavior can be perceived. The prince also shows other signs of stalking behavior. At one point in the movie, after just meeting Cinderella, the prince asks her name, when they are alone in the forest.
While this movie may seem innocent enough, it has certain implications for the young children that watch it. Little girls grow up believing that this type of stalking is romantic and that they should feel lucky to receive that attention from a man, especially a man of a higher socio-economic status then they. This can also lead to what we call rape-culture. Where acceptances of rape are seen as an everyday occurrence and even a male prerogative.
The prince displays behaviors that are close to stalking. Stalking is a pattern of repeated and unwanted attention, harassment, contact, or any other course of conduct directed at a specific person.
While we aren't sure that Cinderella is unwanting of this attention and search, we can see that in many cases of the world, this is how the prince's behavior can be perceived. The prince also shows other signs of stalking behavior. At one point in the movie, after just meeting Cinderella, the prince asks her name, when they are alone in the forest.
While this movie may seem innocent enough, it has certain implications for the young children that watch it. Little girls grow up believing that this type of stalking is romantic and that they should feel lucky to receive that attention from a man, especially a man of a higher socio-economic status then they. This can also lead to what we call rape-culture. Where acceptances of rape are seen as an everyday occurrence and even a male prerogative.
Sunday, March 27, 2016
Slumdog Millionaire and Ethnicity
The British Drama "Slumdog Millionaire" follows a young man as he competes on India's version of "Who Wants to be a Millionaire". Jamal (Dev Patel) is arrested and tortured by police when they suspect him of cheating during the show, this prompts Jamal to go through the journey of his life in flashbacks to show how he comes to know all of the answers.
The movie was filmed and set in India. This means the film needed to have certain things that captured the Indian culture and the ethnicity of the characters.
Before we move on to the analysis of the movie, lets first get a better understanding of the word ethnicity.
Ethnicity is a group of people of the same descent with a common and distinctive culture that share a heritage.
Within the movie there are signs of the Indian culture and the ethnic background of the characters.
The video below shows some of the flashback scenes from the movie:
These scenes show what life was like for Jamal and his brother, it shows some of their culture and in turn their ethnic background.
The implications of this movie is that it gives insight to people what a real Indian culture can look like. This movie was based off a book written about a true story, the movie was based in India, filmed in India, starred Indian actors, etc. This means that it wasn't a Western European adaptation of an Indian story, it was the real deal. This allows viewers to see the real insights of the culture and ethnicity of the characters. It also allows those of this ethnic decent to see themselves in the mainstream media.
The movie was filmed and set in India. This means the film needed to have certain things that captured the Indian culture and the ethnicity of the characters.
Before we move on to the analysis of the movie, lets first get a better understanding of the word ethnicity.
Ethnicity is a group of people of the same descent with a common and distinctive culture that share a heritage.
Within the movie there are signs of the Indian culture and the ethnic background of the characters.
The video below shows some of the flashback scenes from the movie:
The implications of this movie is that it gives insight to people what a real Indian culture can look like. This movie was based off a book written about a true story, the movie was based in India, filmed in India, starred Indian actors, etc. This means that it wasn't a Western European adaptation of an Indian story, it was the real deal. This allows viewers to see the real insights of the culture and ethnicity of the characters. It also allows those of this ethnic decent to see themselves in the mainstream media.
Sunday, March 13, 2016
Cinderella and Class Representation
Cinderella is a tale as old as time, and the 2015 reboot was even nominated for an Oscar for best costume design (lets be real, that dress was amazing). However, something that many people don't discuss when discussing Cinderella is the issue of class representation. While we have all heard of how the young 'peasant' caught the eye of the prince and left her life to become royal, not many of us have discovered the implications of the way race is presented in this movie.
In Cinderella, Cinderella is a beautiful orphaned girl under the care of her terrible step-mother and step sisters. She is forced to clean the home and live life as a peasant. This is until the night of the ball when she catches the eye of the prince and ends up leaving her life to become a princess.
This story and others like it leave young girls to believe that royals, or the rich can get them out of situations where they are poor. This may be where terms such as "gold digger" can come into play. Little girls can grow up believing that they need a rich man to get them out of their situations instead of believing in themselves to get out of their situations. This can become detrimental to young girls everywhere.
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